We have written about how the second most important capital is relational capital; the relational equity we’ve built up over time with others. It is measured in the quality and depth of relationship we have with our family, friends, and associates.
We want to give you a chance to get to know some of the people who are part of the Five Capitals community, so you get an opportunity to see the kinds of results they are getting, and what it’s like to work with us!
That being said, we’d love to introduce you our friend, Greg Abbott from Ohio. We recently asked him a couple questions to help you get to know him:
What is the name of your business?
What is the vision of your business?
We IMAGINE the way things could and should be, then CREATE solutions for our clients Brand and Image that INSPIRE. We simply Imagine, Create, and Inspire.
What services do you provide and who are you hoping to reach?
Our services are numerous and include everything necessary to take care of all interior and exterior branding needs of our client from concept to completion.
Some of our specialties include: Conceptual branding services, Graphic design, Interior design, Project management, Manufacturing, Custom Fabrication, UL listed Manufacturer of illuminated signage, Sign and Lighting service, Lighting Retrofits (traditional lighting sources to LED), Nationwide installation network, Worldwide shipping.
We are hoping to reach clients that care about their brand and want a partner to help them take care of implementing their brand across multiple locations. Our typical client has anywhere from 1 to 400 locations regionally or nationally and include institutions, franchises, malls, large corporations, small businesses and individual retail.
What do you feel sets you apart from others in your industry?
Simply the way we value relationships. We don’t look at one contract or job and make decisions based on fine print. We think about what is best for the client and what is the right decision for the long term and treat the client the way we would want and expect to be treated.
Name a few of your key values…
We value relationships over transactions. Inside our company our employees look and act more like family than just coworkers. Outside of our company our clients think of us as an extension of their company, we are looked at as strategic partners.
Another key value that sets us apart is our solutions minded approach to business. We are always looking for better ways to take care of our client and relish the opportunity to find a solution that other companies refuse to touch.
How do you incorporate the Five Capitals into your business and how has this helped change or influence how your business functions?
Incorporating the Five Capitals into everyday management has been helpful. We have seen the most benefit when we look through the lens of the Five Capitals in long term planning and assessing how we are doing with those plans. It allows us to get our bearing on priorities and helps to provide practical next steps to go after.
What advice do you have for other business wanting to reach the next level of their potential?
Look at your business through a Biblical framework that allows and leverages it to be a place of blessing and Kingdom fulfillment. Invest in coaching through Five Capitals to help you do this!
You can find the Abbotts online at Abbott Image Solutions.