Where Mindset Meets Margin.
Ensure your business is healthy and profitable with The 7 Essentials of Business.
The Problem: Only 40% of businesses are profitable in the U.S.
Turn business symptoms into clarity. Smart decisions are built on informed data—not guesswork. In this book, you’ll find an in-depth yet practical explanation of the foundational principles we’ve shared with thousands of leaders and business owners at Five Capitals.
Brand Identity
How is your brand perceived out in the world? And is it aligned with who you truly are?
Culture
If your team is too comfortable, performance drops. If they’re not engaged, burnout creeps in... and so does turnover. The healthiest cultures strike the right balance: people feel supported, challenged, and clear on what’s expected.
Markets
Is your business the best kept secret? If the right people aren’t hearing about you—or worse, they’re not satisfied when they do—you’ve got a market problem.
Leadership
Some leaders walk into a room and instantly shift the atmosphere...for better or worse.
Finance
Finance isn’t the starting point, but it’s where everything starts to show. Once your brand, culture, markets, and leadership are aligned, you can finally look at your financials with clarity. It’s not just about what you make. It’s about what you keep.
Operations
A great vision without solid operations? It stays a great idea. Operations is where strategy turns into action. It’s about systems, processes, and rhythms that keep your business moving forward: consistently and efficiently.
Innovation
When everything’s running smoothly, it can be tempting to coast. But businesses that last are always learning, evolving, and improving. That’s where Innovation comes in.
Why grab the book during the pre-sale?
As a thank you for your early support, you’re getting exclusive access to these bonuses while you await the book’s arrival.
First Chapter Sneak PreviewGet instant access to the first chapter of the 7 Essentials of Leadership book so you can start learning and applying key concepts right away.
Dive deeper into The 7 Essentials of Leadership with this online course. In addition to the video series, the course also includes:
• The 7 Essentials Dashboard
Visualize and track your growth across the core business essentials.
• The 7 Essentials Assessment
Objectively measure your strengths and identify areas for growth using this assessment.
• The 7 Essentials Game Plan
Build a customized action plan for sustained improvement in leadership and business strategy.
$100 Off a Certification Course or WorkshopReceive $100 off when you register for either:
• The 7 Essentials of Leadership Certification Course (coming this Fall)
Get equipped with the tools and knowledge to guide others through the 7 Essentials framework. We'll make sure to let you know when registration is open.
• A Company 7 Essentials Workshop (in person or virtual)
Dive deep into The 7 Essentials of Business. Learn how to implement them company wide and get everyone on board.
Exclusive access to our Presale Assessment Debrief offer, ONLY available for Presale Orders. Available during checkout.
"People love to believe that successful businesses are lucky.That’s a lie we tell ourselves to justify staying stuck. The truth is that great businesses are intentional, focused, and disciplined."
Tim Urmston, CEO of Five Capitals & Certified Coach
During a 24 year career as the Founder and CEO of a global market research firm based in Cincinnati, Tim built a lasting legacy working with Fortune 500 companies around the world helping them innovate for growth. During his tenure, Tim and his executive team scaled his company to become a global qualitative insights and innovation leader built on deep, empathic human understanding. With that legacy forged, Tim has now stepped into the CEO role at Five Capitals, a global executive coaching firm specifically designed “to create a world where leaders thrive.”
With a strong aversion to apathy and complacency, Tim has spent his life developing leaders across the marketplace through a comprehensive skill set based in emotional intelligence and strategic thinking. His personal vision is “To add value to every life my life intersects.” He believes legacy starts with self-awareness and leveraging your strengths for the good of those you lead and serve. Tim is married to Joanne and they have four grown children who live and work across the United States. He and Joanne reside in Pawleys Island, SC, where Five Capitals is headquartered.
Don't collect strategies, put them to work.
Claim your Assessment Debrief (Available at checkout)
During your virtual Assessment Debrief, you’ll meet one-on-one with a certified Five Capitals coach to assess the health of your business—one essential at a time. This 45-minute session is designed to be focused and actionable, so come ready with your top priorities and questions. Your coach will guide you with clarity and leave you feeling confident, equipped with tangible next steps you can implement right away.
Don’t miss this exclusive presale opportunity to gain insight and momentum.
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