A mother, entrepreneur, former director, and strategist, Dina blends science and heart to help leaders achieve the results they’re looking for …

Dina is a people-first strategist who believes magic happens when we blend the science of change with the art of human connection. She has a combination of expertise in talent development, strategic business planning, and research and innovation. With 17+ years of experience in communications, business and learning design, Dina has served clients across sectors (academic, service, SaaS, CPG, agriculture, manufacturing, nonprofit).

She believes lasting change requires one’s head, heart, and gut, and as a mom of 3, entrepreneur and former director, understands on a personal level the highs and lows of juggling it all – home and work.  

Most recently Dina has designed and facilitated programming for working parents, leader/founder time management and business flow optimization, and training and coaching experiences focused on AI integration, culture, and human connection. She is also developing a library of work-life integration learning strategies and tools, and started three female leadership initiatives Momblazers for working moms and their managers, Progress & Peace for leaders and owners, and Conscious & More Competent Launch for emerging leaders at University of Cincinnati CHAARG.   

Dina’s coaching practice is FW, and she co-owns and operates a wellness based practice with her husband, serving Cincinnati since 2008.  Her greatest role that humbles and teaches her every day is being Mama to twin girls and one little guy.  

Book a complimentary strategy chat here. If not a right fit, Dina is always happy to pass along resources and connections that seem relevant to your needs.

Connect: LinkedIn |   Email: dina@myfreewell.com   |  Aligned Letter Sign-Up 

Learn more with a free strategy session

For more on what influences Dina, her areas of speciality and client testimonials keep reading.

Dina integrates org psychology, innovation design, and behavioral science to elevate human potential and business results.  She brings:  

• MA in Organizational Diagnosis & Intervention
• Real-World Experience as a Working Mom and Leader Managing a Team
• Experience Working With Global & Small Business Clients (like P&G, LinkedIn, etc) to (Thrive Chiropractic Center, The Annex Oakley, Enneablooms, etc)
• Small Business Owner and Entrepreneur 
• Certified Five Capitals Coach
• Organizational Psychology and Change Management Experience
• Insatiable Curiosity That Keeps Seeking To Learn
• AI: Consultant, Cincy AI Member, and Women Defining AI Founding Member
• Integrative Wellness Perspective (Mind-Body-Career Connection) w/ Certification in Integrative Health & Nutrition 

Dina’s Areas of Specialty: 

• Work-Life Integration Strategy: Home & Professional Growth Balance
• Postpartum/Parenting Preparation & Return-to-Work Navigation
• Leadership Development Practices for the AI Era
• Task Audit & Time Analysis to Strategic Action Plan for Improvement
• Small Business Ownership Coaching (needs assessment, strategic plan)
• Developing Client & Employee Feedback Systems to Improve Operations/Practices and Build Culture, Trust, and Buy-In
• Developing Leadership Confidence, Presence & Collaboration Abilities
• Boundary-Setting & Time Mastery
• Building Connection In Digital Workplaces
• Leader Essential Skills Assessment & Development
• Brand & Influence Building (personal and small business)
• Change Management Strategy
• Innovation & Culture: building cultures that embrace advancement and human development

Testimonials

“I had tried so many things, this was different!  I had been struggling with anxiety, overwhelm, inability to stick with things and reach the goals I wanted, professionally and personally. The personal touch and the holistic care and energy have been more beneficial than I can express. You [Dina] are able to gently challenge typical thinking patterns and link them to my goals in a way that enables change. The work we do has enabled me to move forward in a fresh and fabulous way! You [Dina] have given me the fluidity.  Dina has a personal and professional style that immediately put me at ease and opened the door for exploration. Her all-of-you approach has been more beneficial to me than anything I’ve tried in the past. Forever grateful.”  – Cheryl, Senior Manager, P&G

“Dina is an excellent innovation consultant with rich expertise in human insight development and then activating that work into brand and innovation ideas. She has both a strong strategic understanding of how consumer brands work and a deep curiosity for the consumers her brand partners serve. Armed with unique insight tools, personal creativity and a bias to action, Dina would be a great choice to design and lead insight and innovation work for brands who want to discover and act on new tensions and emotional insights. I recommend her without hesitation.” – Michael Kuremsky, Brand Strategy Consultant & Professor, Former VP Global Brand Leader Skincare/Olay

“I can say without a doubt I grew more in my six months working with Dina than any other time [at company]. She has a talent for seeing her team’s capabilities, challenging them to be better and caring for them along the way. She took my personal development seriously and taught me how to work collaboratively as a team player rather than a solo-preneur. This ultimately grew me as a person, she takes this time with each individual and that is why her teams are great.” –Lyden Foust, CEO Spatial.ai

“Dina’s energy is inspiring and she has this way of making information and changes readily available to her audience by breaking it down in a way just for them.  I feel empowered, and she gave us what we needed to get started on this journey with her talk.” – Kate

“Dina has taught me to instill healthier habits, create balance and accountability that I was struggling to find as a full time working mom. It has been such an amazing experience to have Dina as a resource and mentor. I feel more together, but less stressed. One of my goals was to have balance. I feel as if I have a healthier routine than I did before the start, and have made great progress!”  – Beth Brigger, Business Operations Director

“I joined Dina’s program 11 months after having my triplets. I was feeling overwhelmed and both mentally and physically exhausted.  She is an amazing coach and her program has been the best thing I have done since becoming a mom. It’s been so good not only for me, but also for my family.  It’s been over two years since coaching with her and my family and I continuously refer back to what I learned and the tools received while working with Dina.”  – Meagan Yee, Adjunct Professor

“I invested in hiring Dina as a coach after having my first child and navigating the waters of life both personally and professionally.  I was feeling frazzled, and less confident and I was preparing to return to work full-time.  After receiving coaching and guidance from Dina, I became more grounded, confident, and able to navigate life and all its many facets.  Her approach is comprehensive, realistic and applicable.  She provided a safe space for growth to happen, taught me resources, ideas and practices to make my own and helped me integrate them into life.  Her concepts and teachings around living in alignment to your vision and values have been especially helpful for both myself and my family.  If you’re overwhelmed, facing new challenges, decisions, or emotions – and the weight of all those things, Dina is an incredible guide.  I wouldn’t hesitate to reach out to Dina again to work through questions/needs as they arise and receive coaching towards continued growth and alignment.”  – Austin Perry, Associate Director, Lab Partnerships

“I feel calmer and more grounded after working with Dina.  I love how you integrated so many topics into our time.  The resources have been so helpful and I refer back to them. I especially liked the one on one meetings.”  – Emily, Product Development Scientist 

“Coaching with Dina was an amazing experience for me! The groundwork put into the program that Dina runs is one that has you evaluate your lifestyle and put thoughtfulness into practice. The program was incredible to say the least. It was my first time working within a group coaching program, that aspect was helpful to feel connected and supported through difficult weeks. Or to be able to offer encouraging words while they are having a tougher week, enables the womanhood community one is promised as they become a mom.  Dina’s coaching is supportive, strategic, mindful & essential. I highly recommend it!!”   – Alexandra Crumb, Associate Merchandising Manager

“I knew I needed something different.  Her work takes a unique, whole-person approach and gets to the roots, which I hadn’t done before.  Also, English is my second language, and I was worried things would be lost but it was easy to follow along and Dina is so patient.  I loved the resources and coaching which has helped me be more organized, more productive with my time and be able to do the things I want to do.  I am feeling supported and understood, and I would definitely recommend working with her!” – Andrea from Brazil, Education

“I was a participant in just a one-hour workshop/talk Dina led.  In just one hour I left with a really different perspective versus the one I was holding and using in my day-to-day life.  I was different than when I came in, and for the better!” – Elizabeth R.“I loved this!  I am a self-described ‘stressor and overthinker’ and this helped me to calm down and really learn ways I can ground my actions more.  It was well paced and in-depth!”  – Chelsea M.